This Policy Analysis looks particularly at how Kosovo inserts itself in the new global paradigm of geoeconomics, and how key actors have engaged with the newborn country as a means to advance its strategic interests or increase their bargaining chip. We look into Kosovo’s ‘soft power’ relations with the EU, Russia, the US and China, and the linkages therein of regional and global significance. Finally, a concluding analysis is provided on how to most accurately analyze these linkages and power moves in the wider context of international relations and power dynamics existent today – in which the same global actor can be seen as a partner, competitor, or rival, depending on who you ask.